I'm going to get personal for a minute here. In this job market, it's important to understand what value you bring to potential employers, and to always be iterating on your personal value propositions.
Given the guest lecture series I give at Tufts and Boston University bi-annually, I thought it would be a helpful exercise to look at my background and distill how I would approach the marketing of "me." Hopefully you can take some of these items and see how this framework might apply to your next role.
Who Am I?
Ashley (Osgood) McManus is an experienced marketing professional with a track record of driving growth for startups and established businesses. As a VP of Marketing, Ashley brings a unique set of skills and qualities that can help a tech startup CEO take their company to the next level.
Here are some reasons why a tech startup CEO might want to hire Ashley as their remote VP of marketing:
1- Proven Track Record
Ashley has a proven track record of success in marketing. She has worked with companies in a variety of industries, from SaaS and eCommerce to consumer products and health and wellness. She has consistently delivered results, helping companies increase their revenue, drive more traffic to their websites, and build strong brands. A startup CEO can feel confident in Ashley's ability to create and execute marketing strategies that will help their company grow.
2 - Experience with Startups
Ashley has experience working with startups and understands the unique challenges that they face. She knows how to work with limited budgets and resources to create effective marketing campaigns that deliver results. She also understands the importance of agility and adaptability in a startup environment, and can help a CEO pivot their marketing strategy as needed.
3 - Strong Leadership Skills
As a remote VP of Marketing, Ashley will need to work closely with a team of marketers and other professionals. She has strong leadership skills and can motivate and inspire a team to achieve their goals. She is also an effective communicator, able to clearly and concisely convey complex ideas and strategies to stakeholders at all levels of the organization.
On a personal note, becoming a mom has been one of the greatest leadership challenges: if you can get 2 children, ages 6 and 3, up and ready by yourself in the morning and dropped off to school (especially if they do not want to go), this is the demonstrates the epitome of leadership, negotiation and persuasive skills!
4 - Strategic Thinker
Ashley is a strategic thinker who can help a CEO develop and execute a comprehensive marketing strategy. She can identify new market opportunities and create campaigns that target specific customer segments. She is also skilled at analyzing data and using insights to optimize campaigns and improve ROI and identify where marketing has the most impact.
5 - Creative Problem Solver
Startups often face unique challenges that require creative solutions. Ashley is a creative problem solver who can think outside the box and come up with innovative ideas to help a startup overcome obstacles. She can also help a CEO develop a strong brand identity and create marketing campaigns that stand out in a crowded marketplace.
Overall, Ashley McManus brings a wealth of experience, leadership, and strategic thinking to the role of remote VP of Marketing. Her track record of success, experience with startups, and strong leadership and communication skills make her an excellent choice for a tech startup CEO looking to take their company's marketing to the next level.
Interested in learning more? Let's talk.
We've all been there. And we've been on the receiving end. Not just with websites, but with emails, heavily-worded presentations, elevator pitches, the works. Copy like:
"Dynamic integrated solutions provider emphasizing client success and software integrity to optimize and drive business results."
I could jam a few more buzzwords in there, but after reading that bad boy a few times, do you even know what I'm selling?
It's a crime that many companies, across industries, commit. More often then not, positioning is reacting to competitor's statements, or how simple language or being more straightforward may appear to potential customers - especially at the exec level.
But here's the deal. If you want me to do business with you, and I'm clicking around your website to figure out what exactly you do and how you do it, I'm not going to expend mental energy translating corporate speak into human language. At the end of the day, will you help me do my job better? Do you understand my issues? How can you help?
It's an epidemic that I'm hoping is on it's way out, but it's not looking super promising so far - as long as older marketing mentalities continue to sign off on final web copy, email marketing, and other initiatives surrounding outward-facing company content. B2B businesses, and other "boring" industries are especially susceptible to copy-bloat. But they don't have to be - if they are willing to take that chance.
This reminds me of a favorite Seth Godin mentality of mine around putting yourself out there and being vulnerable, believe it was from his book "The Icarus Deception: How High Will You Fly?" It always struck me how scared people are to take something they created and present it up for the world to see, and say "I made this". This is often due to the fact that we are our own worst critic, and imagining the world of possibilities where reactions to what we say could go horribly wrong instead of allowing the "what if they like it?" possibility.
I get it - your brand is on the line. Your reputation. Your employees, your customers. Throwing out the perfectionist guidebook and "how it's always been done" is scary. But what if you took baby steps to shake up your messaging a little bit. What if you B2B folks tried some B2C tactics - because you are after all, marketing to humans?
Some stuff might not work, some stuff might. It's about making your company vulnerable, like actual humans are, and be open to making mistakes and learning from them - because I can tell you that corporate speak websites are NOT resonating with any form of your customer. Are you up to the challenge of figuring out what will?
I'm a motivated, self-starting marketer and working mom looking to make a difference in the world - one story at a time.
Let's get you set up for success!
Have a podcast? Let's talk.