The rise of artificial intelligence has presented both opportunities and challenges for marketers. On the one hand, AI-powered tools can help marketers generate better insights, automate tedious tasks, and personalize customer experiences. On the other hand, there is a fear that AI will automate away many jobs in the marketing industry.
However, there's no need for marketers to worry. In fact, AI tools like ChatGPT, as well as other AI-powered tools, can be powerful assets for marketers looking to improve their strategies and drive results. I also feel as though these tools are a far way off from replacing the human touch - I often find the need for editing, so I don't t think they are are an immediate threat. That being said, here are a few ways you can leverage AI in your marketing efforts:
Leverage Predictive Analytics for Better Insights
Predictive analytics uses AI algorithms to analyze data and identify patterns that can help you make better business decisions. By leveraging predictive analytics, you can gain insights into customer behavior, preferences, and trends, enabling you to make informed decisions about product development, pricing, and marketing strategies.
Automate Tedious Tasks with AI Tools
AI-powered tools like Grammarly, Hootsuite, and Canva can help you automate tedious tasks like proofreading, social media management, and graphic design. By automating these tasks, you can save time and focus on more strategic initiatives.
Use AI-Powered Content Generators for Better Content
AI-powered content generators like Article Forge and Copy.ai can help you create better content by generating ideas, headlines, and even full articles. By leveraging these tools, you can save time, improve the quality of your content, and enhance your SEO efforts.
The Bottom Line
AI tools present a tremendous opportunity for marketers looking to improve their strategies and drive results. Rather than worrying about losing their jobs, marketers should embrace these tools and use them to enhance their skills, deliver better results, and stay ahead of the competition.
Interested in learning more? Always happy to talk shop - let's connect!
One of my absolute favorite things to do in marketing is working with partners. When it comes to spreading the word about your company or your product, I can't see why you wouldn't take advantage of working together towards this greater purpose. Partner marketing can really complement and help amplify your thought leadership pograms
What are the Benefits of Partner Marketing?
I see it as a win-win: let's say it starts with a piece of collaborative content you have come together to create. When it comes to promote that content, you have access to each other’s networks - their social media following (both personal and of the company), email subscriber lists, employees, and more. So you are effectively each doubling the reach of your content.
1 - Make it Easy.
While I was at Affectiva, and even continuing at the Smart Eye group, the Human Centric AI podcast that I started is a great example of this. It was designed as a vehicle to build that relationship and then promote each other on our networks. We also packaged it up so that the speaker received a sample social post to copy & paste on LinkedIn to promote their episode, a pretty graphic featuring their headshot that they can easily share and tag to point back to my source content,
2 - Brainstorm Collaborative Offer Ideas.
You can come together via partner marketing to collaborate on new, innovative thought leadership content - podcasts are one example, but you can also consider livestreams, blog posts, eBooks, webinar presentations, or joint speaking gigs to name a few.
3 - Map out Your Ecosystem
So, take a minute to map out who the key players are in your ecosystem. They can be partners, clients, customers, or influential people in your network.
By aligning yourself and your company with thought leaders in your industry or in companies adjacent with your own lends credibility. This also ultimately builds trust with your target audience - it's nice to talk about yourself, but even more powerful when you can team up and talk about each other.
Learn more about thought leadership and partner marketing strategies in this recent podcast I did!
Early in your career, especially if you are in marketing, it can be difficult to quantify ROI. However, if you have a marketing budget, chances are you will be asked to report on spend. Here's a super simple framework on how to approach measuring something like this:
1. Make a Plan. Do not expend energy on a project without developing some way of tracking the performance of it. HubSpot is a great tool to do this, as it gives you detailed analytics on web pages, email campaigns, blogs, and even social media messages. That's just one tool, though: for hosting events, measure registrations and attendees. If you publish a blog, measure page views or leads generated. Launch a podcast? Look at number of downloads. Figure out how you want to measure your initiative, and bonus points if you can put a number to attribute to success. (i.e., I am going to aim for 10k podcast downloads before the end of the year)
2. Execute. This may sound obvious, but sometimes you can spend all your time planning and talking about what you COULD do without actually...doing anything. Even if it's something small to get started or to run a test, make sure you actually make something happen. It shows initiative, and regardless of success or failure, I guarantee you will learn something from it.
3. Report on Results. Whatever you planned to measure, create a report of results. Did it perform how you expected? Why or why not? What did you learn to apply for next time? This will give you guidance for your next campaign, where you'll tweak your plan and start over again. Reporting on everything also is a good practice to get into as it will be easy to reference when needed (and you will need to report on performance eventually, whether at the end of the quarter or the year), but serve as a helpful way to update your resumé
The Bottom Line
Draft a plan, execute the campaign, then record your results. Share them with your boss (or the broader team, like colleagues or even the CEO). Not only does this quantify the value you bring to the organization, but can serve as valuable fodder for building up your LinkedIn profile or resumé.
For more tips, checkout this LinkedIn article I wrote a while back on how to be a rockstar at work based on a lecture I gave at Tufts University.
I'm a motivated, self-starting marketer and working mom looking to make a difference in the world - one story at a time.
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