I've held down a part time job as a bridal dress sales consultant for over a year now. I know, random. But I love it. It was something I always wanted to do - get into sales, be around wedding dresses. I even daydreamed about how owning my own salon would be a dream come true. So last January, I tested out my dream and looked up some shops in the area, emailed the owners, and after a phone screen and interview got a job on the weekends - because, you know, I wasn't busy enough.
In the hunt for my own wedding dress, I was surprised how few options there really were for wedding gown shopping in Massachusetts. I knew I didn't want to go to David's Bridal (no offense guys, I'm just a snob) yet I found my options really limited, both to the South and North of Boston. In fact, I found that quite a few shops had gone out of business that I found online.
I can think of a few reasons:
Because the truth is, people lie. They lie when they need to justify their budget and make themselves feel better. Or they lie when they are upset about something else and need to take it out on someone. And what better way than to do so on a business providing you a service you will only need once, because you never have to face them again? How is the business supposed to defend themselves, without causing more of a "he said, she said", dragging-on headache? Many industries - like bridal boutiques - aren't able to bend to every customer request as they desire, given what goes into running that business.
So the question I have is, will trolls run boutiques out of business, so that David's Bridal will be the only option for the bride of the future? Or will boutiques opt out of a digital presence all together (in which case, one will be generated for them)? Are we the generation that says goodbye to high quality, detail work to give us what we want, when we want it - and by the way, not have to pay for it?
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