The Basics of Lead Generation
While it's easy to whip up a "basics of lead gen" post, the fact is that there isn't anything basic about lead generation. It's typically job #1 of marketers: to provide leads - qualified leads - to the sales team to be able to sell. What I hope to outline here are the basics of approaching a lead gen task - particularly if you are a one-(wo)man show or if you know nothing about marketing.
Here are some tips to get you started on the right track:
Overwhelmed? Contact me to help you with your lead generation initiatives. I've done all of the above and much more - and can work with you and your budget to just help you come up with a plan, or we can execute and analyze results together.
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I'm a motivated, self-starting marketer and working mom looking to make a difference in the world - one story at a time.
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